Code optimization is where you make sure that your site is both efficient and effective.
It’s like a conversation. You can use lots of words to say something—dancing around the topic so that you sound clever. Or, you could cut straight to the point and say what needs to be said. Code optimization is the same idea, but in the context of coding. If you don’t know what you’re doing, it’s easy to write 100 words of code to do something that could be done in 10.
Why should you care? Because the site that has the most efficient code loads the quickest. The quicker your site loads, the more people will interact with your site, and the more customers or sales you’ll get. Simple.
Code optimization is easy—if you know how to code. Well, we do.
When we build sites, we build from core templates that are designed to be just as efficient as they are effective. That means your site will look great, generate sales, and load as fast as lightning. The fact that your site loads quickly will lower the so-called bounce rate, which is the percentage of people who give upon your site waiting for it to load. Believe it or not, but a rate of ‘only’ 40% of people leaving your site within a couple of seconds is considered great! Anything you can do to get that number down will increase the number of customer and sales for your business.
Why use a template? Because it keeps costs down for the customer. To build a site from scratch—at least, a site that looks good and works as it should—takes hundreds of man hours. For a better-than-template custom-built website, you can expect to pay thousands upon thousands of pounds. If you run a local business, that’s often not an option. Add the price to the fact that it takes ages to actually build a site, and you’d be better off with a template.
If you didn’t know, using a template doesn’t mean that your site will look like anyone else’s. You can have a unique logo, colour scheme, background/images, content and more on a site that looks incredibly professional. And all for an affordable price!
Google and other search engines have guidelines on how to optimize code, so that it loads quickly and conforms to their web guidelines. This also has a small effect on SEO. We abide by these guidelines so that your site performs the best that it can.
So many people access the internet through smartphones and other devices—if your site isn’t built to cater for them, you’re losing out. We build our sites so that they look stunning on desktops, laptops and smaller devices.
Code optimization doesn’t just help your site load quicker. There’s also lots we can do to make your site more search-engine friendly (SEO). So, your site will be higher in search engine rankings too!
Isn’t that what it’s all about?
With a lower bounce rate and increased engagement with your site, more and more visitors will become customers, recruits, subscribers—whatever it is you need.
If you’re sick of nobody being able to find you online, or you hate the way that your site looks, get in touch with us today. We can give you a free site appraisal and help you identify what you need to improve. Or, if you just need some content for your site, we can help with that too.
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