Search engine optimisation is where you make your site as Google-friendly as you possibly can. There are loads of ways to do it, but the aim is the same every time: to get your site as high in the search engine rankings as possible. This means that your site will be one of the ones at the very top of the page when somebody searches for something on Google, Bing or another search engine.
Now, if you’ve not paid any attention to search engine optimisation (or SEO) before, then the odds are that you’re quite low down in the rankings. You might even be on the second or third page! We don’t need to explain to you why this is a problem, because we all use search engines these days. If you were looking for a takeaway or the latest celebrity gossip, you would most likely click on one of the top three links you found on Google. It’s easy, it’s quick, and they’re the most likely to be relevant for you. You want your site to be one of those top links, and SEO is the way to achieve that.
Let’s take a look at how it works.
Keywords are the words or terms that people search for online. ‘Indian takeaway near me’ is a great example, or ‘Car repair in Preston’. If you run a takeaway, you want your site to have as many keywords on it as possible so that people Google understands how you’re relevant to that search. We help you by identifying the best terms for you to use, and creating content with keywords for your site.
By taking a look at your competition, we can identify how they reached the top of the rankings, and how we can help you do the same. We can also pinpoint any weak spots they have—keywords that they’re missing, for example—and exploit that so that you outperform them.
Link building is really, really important. Without links pointing to your site, it’ll never perform. Link building is where you create links that point back to your site. There are loads of ways to do so, most of which revolve around creating quality content that people want to share. Search engines love sites that have lots of ‘backlinks’, which are links that people can click to get to your website. We create a backlink-building plan for you so that we can create, monitor and maintain links to your site.
Quality content is the last piece of the jigsaw. When a search engine sees that your site is full of informative, useful content, they’ll move you to the top of their rankings. We write content that’s great for your customers or clients, and that search engines love. Everything we write is completely original, tailored to your site and ‘brand’, and chock-full of useful keywords.
If you run a small, local business, it’s understandable if you don’t know where to start. If you run a startup, you might be wondering whether you’ll get enough return on your investment to justify SEO services. If you run an affiliate marketing program, we totally get why you might be nervous trusting in a new content partner.
That’s why we offer free appraisals for all of our potential clients. We’ll let you know what your site is missing, how we can help, and how much it will all cost—for free. Click below to get started.
SEO works for you whether you’re a baker or a candlestick maker!
We have three core parts of our client base. The first is local businesses, in and around Manchester. Our SEO and online content packages are priced so that you can bring in your return on investment many times over through us!
Second, we love to help startups and entrepreneurs get their ideas off the ground. We’ve worked with plenty in the past, including Cypaw—both before and after launch, as a content partner creating site content, guest blog posts, regular blog posts and white papers.
Third, we can also work with affiliate marketers by providing incredible tailored content for their sites. For a fixed rate, we provide consistent and in-depth content that will be far, far better than anything your competition can put out!
Then get in touch with us! We love talking to people about SEO, even if you’re not a client. Write to the email below, or give us a call if you like to do things the old fashioned way. We’re ready and waiting, so all that’s missing is you!
Call Now! 07492859032